First of all, one of my biggest passions is photography and I LOVE to look at pictures that area easy on the eyes and actually help me. Some have called it ‘attraction marketing’ but I call it social imagery.
Useful images make your campaigns more compelling. It’s not rocket science to simply showcase your life through photos. Sharing social imagery is a strategy.
I still remember the day when I told a client, “You don’t have to post just blog posts, you can post photos as a part of your strategy.”
This TedxSMU talk showcases the power of Imagery
Images are the way we understand the world. – Belinda Baldwin
Capturing photos that reflect your business should be leveraged in many ways. Don’t you like to know the vibe of a brand before you purchase online?
Consider using social imagery in these places:
- Facebook Cover photos
- Websites
- Blog posts
- Thank You Cards
- Wall of Fame
- Presentations
- Videos
- Sales letters
- Meetups
- Facebook events
- Ebook
- Courses
- Infographics
Having consistent photos that are useful, insightful, and impactful positions you as a visual leader. Learn more about visual leadership here.
What have I missed? Leave me a comment below sharing a bit about your strategy.
Mobile apps to improve social imagery.
