Add anato-grams to your strategy
Social imagery is powerful but is it really a useful visual strategy? Here are some additional perspectives on how and why to take and share great photos. Photos alone are not a campaign in my book but they prove existence, showcase talent, highlight moments in your sphere of influence. Next level imagery is making it…
Why stock images don’t help you look like an expert.
Do you want to be a specialist or a generalist? Your content is a reflection of your intelligence and skills and heart vibe. Would the content you design help another make a decision? Speed is of remarkable importance when facing an important decision. Massive chucks of text doesn’t move information quickly, some decisions are split…
The path to the purchase
Not all purchases are given much thought. When we have favorites places to shop, the buying is easy. When we venture out and discover new things, the buying process can be much more lengthy. This is an example of all the types of content people might consume before they purchase your product. As content creators,…
Wisdom Guide Wednesdays
What is the wisdom of your brand recently? What major insights did you have or minor ones? For the past 2 years, I’ve been developing Wisdom Guides for clients and I’m eager to inspire others to do the same for their brand. It’s a real shame when I talk with a new client and…
My LAF Tech graduation speech on stinky content
Does your content stink? How would you know? This playful speech was delivered to 12 humor seeking individuals at my LAF Tech graduation. 5 others humorists presented their best take on their industry and this is mine. Enjoy! Content people crave! Is your content stale? Boring? Stinky? There 7 key ingredients to any successful business…
The Power of Syndication
Even if you don’t know it, your voice and message can be successful! Using the power of syndication. Marcelle shares multiple examples of how this is completely true! Some people are getting their message heard without even knowing it! Every person has syndication power. With technology, it is so easy to syndicate! You can easily…
A Case for Consistent Content
We as a people who all have a social media presence should have more silliness in our posts! The key? Consistent content! We live in an attention economy. As a result of this economy, there are over 250 million photos uploaded online every day and 700 thousand status updates every minute! Clearly, people have something…
[Video] YouTube Potential for speakers
YouTube is becoming a big deal. Let’s talk about what kinds of people are on YouTube. This was written for my friends at Anacortes Toastmasters back in 2013 and I still believe the content is relevant in 2019. Download the playbook and get started today Determine your level of engagement with YouTube There are three…
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