Digital PNA #1 recap & resources
Special thanks to the first participants of our Digital PNA community. I’ve been dreaming of this type of event for a while and it’s finally happening! Below are some of my highlights from the meeting and some resources for future reference. First off, Mo, you are crushing it on instagram and I love watching from…
The path to the purchase
Not all purchases are given much thought. When we have favorites places to shop, the buying is easy. When we venture out and discover new things, the buying process can be much more lengthy. This is an example of all the types of content people might consume before they purchase your product. As content creators,…
[Video] 21 Visuals Every Brand should have for Social Media Success
Recently I shared 21 visuals to support your marketing strategy online with Marketplace Connections. 21 Visuals Every Brand could have for Social Media Success How many of the 21 do you currently have? Thought Leadership vs Visual Leadership Thought leadership isn’t enough anymore, visual leadership is required for businesses who want to help more people…
How to prepare your own wisdom guide
In the design industry, it’s common for designers to provide a style guide. In the accounting industry, it’s common for bookkeepers to deliver a Profit & Loss report. What about the online marketing space? What does your social media manager provide you? My proposed solution: Wisdom guide This is a combination of industry research, key…
Webinars, wisdom, and my word of the year!
Webinars are one of the tech tools I want to use more in 2017. My word of the year is RUN, but not in the athletic sense. Ever since I lost my husband in the summer of 2014 I’ve been crawling, walking, and maybe jogging metaphorically speaking. I’ve been extremely gentle on myself and my goals.…
[Video] Interview with Beth Wray on Natural Solutions, Facebook, and grief & healing.
Natural solutions aren’t always talked about in the home but perhaps they should be. Beth and I connected because of a common thread around grief, healing, and health. Meet the sweet and focused Beth Wray! Natural solutions are everwhere! The rise of essentials oils has been pretty clear in my own network. I see men and…
[Video] Interview with We Fix Ugly Design Founder, Brian Trendler
Dreamosity has evolved because of this guy! Brian Trendler is the founder of We Fix Ugly Design and an incredible asset to my team. My graphic designer , the ‘design guy’, and fixer of ugly, was kind enough to answer some of my questions on branding. What exactly is brand damage? Brand damage is everywhere!! With…
Understanding Visual Leadership
Leading people with visuals is one thing, being a visual leader is another. This diagram shows major elements needed to have more impact with your designs. Want to understand more about your visual opportunity? Watch this. There is a gap between branding and leadership and visual leadership will begin to close the gap. Many believe that…
The Social Audience Matrix – Where do you fall?
After 7 years of growing audiences for clients, I developed a matrix to help people understand where they are and where they want to go. Your audience matters! This is not a respect matrix, a profit matrix, or a leadership matrix. It simply highlights the size of the brands audience. The Rows represent your level…
[Video] Develop a Pinterest Strategy
First off, I LOVE Pinterest for dozens of reasons. While you may still be discovering all it has to offer, know it’s amazing. Since I actually manage multiple accounts and have been studying success with the platform since it came out, I hope you learn from me. Every Pinterest user leverages the network for different…